The brief: design a congruent branding strategy for two pieces of merchandise to engage young readers
As a bookworm myself, I identified with the target audience for this project and I came up with products that I would personally think of buying.
Perhaps the most obvious is an e-reader, extremely useful for anyone who simply does not have enough space in their luggage to carry their entire bookcase on holiday.
When confronting myself with some friends, however, I realised the extreme limitations of e-books. They are expensive, and have to be bought from the company the reader was produced by. There is also a loss of the community: they cannot be sold, donated, or exchanged as physical books often are. And, most importantly, they cannot be borrowed.
When I conceived this idea, I therefore imaged a virtual community of readers, where all of this can be done by interacting other users on the network. I thought of real life equivalencies, such as a book becoming unavailable while it is being borrowed by a friend, or exchanged after being read.
Different conversations also revealed different readers' needs. Many of them have different habits when they read, such as taking notes, highlighting, and bookmarking pages. This kit is designed to be easy to carry, it contains a pen, a pencil, a highlighter, post-its and and a wipe for your glasses.
Speaking of my own experience, and many of my friends', many readers are also aspiring writers. Within the community it is a recurring issues that people struggle to keep track of their stories, causing inconsistencies and plot holes. Because of this, I came up with the writer's notebook: an easy way to keep all of your story's details in one place, and well documented.
