THE CLIENT
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Sustainabor Srl is a startup company specialising in the production of boron nitrite, a reinforcing material for industrial paints. Their innovative technology is able to reduce production costs and its environmental impact.
Taking inspiration from the molecular structure of boron nitrite, the logo is based on an hexagonal chain which could go on indefinitely. This makes it adaptable, it is a base shape which can be applied to multiple contexts.
It's also asymmetrical, adding dynamism and fluidity, fundamental elements for a new and innovative startup.
The colour blue references the more traditional companies, while green is the colour of sustainability. The flow from one colour to the other keeps the eye moving, almost as if the logo itself was flowing around.
These elements are also seen in the business card below with the adaptation of the logo and background colours.
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