THE CLIENT
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BOEM is alcoholic flavoured sparkling water. Their competition brief invited young people, who are the target for the beverage, to design a can label to represent BOEM's innovation as a low-calory, vegan, and gluten free alcoholic beverage.
The design is a sort of x-ray of the drink inside. Using a line technique I have experimented with in the past, I adapted it to simulate the flowing of the liquid.
All of the elements are pushed upwards, the bubbles trying to escape to the top as they would in any sparkling drink.
I created two alternative designs playing with colour and light, however after some consideration I determined the white version to be the most appealing. It's much lighter looking and better represents the properties of the drink.
If you'd like to see a more in-depth description of the design, click here. (Italian only)
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